Dear Friend,It’s shocking but true. Every day, businesses hire entertainers that they should not be hiring. Comedy magicians, entertainers, and entertainment agencies often lie about their qualifications, charge you a LOT more than they should, end up turning your important event into an embarrassment and put your reputation on the line by presenting sub-par performances.
Organizing a corporate event is a DIFFICULT and STRESSFUL job. There are so many details that must be attended to. But here is the undeniable truth:THE OVERALL SUCCESS OF YOUR EVENT HINGES ON YOU HIRING THE RIGHT ENTERTAINER…
I realize that you might not believe that right now but think about it for a minute. When is the last time you remembered the dinner you had at a corporate event? Did the centerpieces make the event memorable and successful? When is the last time you attended a corporate event when the band or the DJ made it successful?
The entertainer is the “key” to a successful event, but here’s the problem…
Hire the wrong person and your event will be a flop. Hire someone who offends members of your audience and it is your reputation on the line. Overpay for an entertainer who delivers a sub-par performance and all eyes will be looking at you.
This blog post for event planners is going to give you the inside-scoop on what some entertainers, and agencies do to unsuspecting event planners. You’ll be armed with the knowledge you need so you won’t be “taken” by these people.
In just a minute, I’m going to reveal what the The Biggest Mistake Event Planners Make When Hiring a Holiday Entertainer and how you can avoid them, but first let me answer a couple of questions that are probably on your mind:
Who Are You And Why Are You Revealing This Information?
My name is The Magic Comic- Jamahl Keyes and I’m a corporate entertainer. For the past 15 years my unique comedy magic shows consisting of magic, mindreading, motivation, comedy, and audience participation have helped event planners at companies including AM General, Yahoo, Sony, Chic-Fil-Let, The Magic Castle, Revlon, and State Farm Insurance make their events unforgettable, fun, successful and fun.
I’m revealing this information that the corporate entertainment industry doesn’t want you to know for two main reasons:
REASON #1: If you end up hiring a lousy entertainer, this closes the field not only to me but other competent professionals. Odds are, if the person you hire stinks, you’ll be very reluctant to hire a similar type of performer in the future.
REASON #2: I HATE to see bad performers rip people off and make event planners look bad. It puts a back eye on my profession.
Okay, now that you know who I am and why I’m doing this, let’s talk about the one of the Biggest Mistakes Event Planners Make When Hiring Entertainers…And How To Avoid Them!
One Of The Biggest Mistake Event Planners Make When Hiring a Holiday Entertainer is Assuming That Going Through An Entertainment Agency Is The Best Way To Go
Many event planners feel that they are better off hiring performers from a “reputable” agency or production house as opposed to hiring performers on their own.
While it is true that making one phone call to an agency and letting them do the work is a lot easier than doing it yourself, there is no assurance that you are going to get the performer or speaker that is perfect for your event.
Dirty little secret #1 agencies don’t want you to know:
Agencies have a list of performers in different price ranges. Their first concern is booking the highest priced performer so they’ll get a nice fat commission. It’s for this reason that they always ask you what your budget is.
If you tell them that you have a $5,000 budget they will look to book a comedy magician in that price range. This may not be the best person for your event but because they can gobble up every dollar you have to spend, the agency books them.
Dirty little secret #2 agencies don’t want you to know:
If you have a very substantial budget, an agency will almost always book way more performers than are necessary.
For example, I performed at a very small corporate event where an agency had booked two comedy magicians, an artist, a juggler, and a D.J. This was OVERKILL to the maximum. The agency didn’t care about what was best for the client, they only cared about spending every dime that company had available.
Dirty little secret #3 agencies don’t want you to know:
This is going to blow you away and maybe even anger you. Did you know that many agencies mark up their talent by 100% to 300% or more?
That’s right! If a performer normally charges $2,500 for a show, an agency will charge you up to $5,000 for the same performer!!! Are you getting a $5,000 show? No! You’re getting a $2,500 performer but paying twice what you should!
The agency practice of charging you DOUBLE what you would have paid if you hired the performer on your own, is quite common. In fact, in the best-selling training manual for entertainment agencies, “The Secret Agents Life”, the author boasts about this practice and has charts to show agents the “obscene” amount of money they can make by doing this.
Of course, there are some agencies that do NOT do this. Instead, they require that their talent discount their fees to them so that they can charge their clients the same amount they would have paid if they hired the performer directly.
Three Ways To Avoid Being Scammed By Agencies
Try booking your entertainers directly. This isn’t as difficult or time consuming as it sounds. In fact, you’ll learn exactly how to do it in this report.
If you are going to book through an agency, do NOT tell them what your exact budget is. Give them a general price range and ask them to give you options within that range. (Example: “Well, Mr. Agent, I’m not exactly sure what our budget will be. Please send me information on entertainers within the $2,500 to $6,500 price range.”) This way you can decide which person is best for you (based on the guidelines in this report!) regardless of price.
Call up a number of the entertainers the agency recommends directly. Do NOT tell them that you have spoken to the agency. Ask them what they charge. If it is the same or very close to the fee the agent quoted you, you are dealing with a reputable agent and YOU SHOULD HIRE THE ENTERTAINER THROUGH THE AGENCY. Do NOT circumvent the agent and hire the performer directly. This isn’t fair to the agency. However, if you discover that the agent has grossly marked-up the entertainer, drop that agency like a bad habit!
Bottom Line: Remember that an agency’s first concern is about the amount of money they can make. Your needs come in a distant second. Take charge and be in control!
Well, there you have it. Obviously, if you’re a seasoned event planner you may have already known some of the secrets revealed in this report. But I hope you found a few gems that you can use to ensure that your next event turns out exactly as you want it so you get the applause, accolades, and acknowledgement that you so richly deserve.
If I can help you or you want to contact me, please call 866.230.9808.
The Magic Comic- Jamahl Keyes
PS: For more details about my programs go to www.TheMagicComic.com
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