One great way to position yourself as an expert in the public eye is to write articles about topics in your field. You don’t even have to worry about sending them around to magazines or websites – there are plenty of article sites that will help you through the process of posting your writing and positioning yourself as an authority.
How does it work? Well, let’s say you’re a lawyer and you’re hoping to grow your law firm by attracting some new clients. If you have how-to articles explaining the areas of law you practice (with your contact info on the bottom) sprinkled all over the Internet and other lawyers at other firms don’t, who do you think stands out as the expert?
Articles also work well for recent college graduates. Technology is always changing, so a lot of college students are learning the latest ways of doing things, as opposed to how it was done 10 or 15 years ago when most of the people hiring were educated. So, by writing articles on some of the cutting-edge stuff you just learned, you show companies that you can add value to their organization. By doing this, you position yourself as an asset…and that’s huge!
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