Every aspect of your business is marketing for your business, whether you want it to be or not. Which means that you need to stay on top of everything… even the little things.
For example, if you have a Dumpster area and it’s messy, that is actually poor marketing.
I know. Your Dumpster area is probably not your primary area of concern when it comes to managing your business. However, if that area turns into a trash pit, you’ve really got a problem – and it’s a marketing problem!
Suddenly, people will start spotting that Dumpster area and think, “He’s messy. He’s sloppy. He has no follow-through.”
And what’s even more frustrating is that if you keep your Dumpster area neat and spotless, chances are no one will ever notice it!
However, there is still a marketing upside here. If people see that your business is neat and well-organized through and through – from the parking lot to the restroom and everything in between – it feels good to them. And that’s good marketing.
That’s the kind of stuff that brings people back. And it’s the kind of stuff that makes them tell their friends about you.
Trackback from your site.